Last Year's Event
From key insights and engaging discussions to memorable activities, here's a look back at last year's event.
From key insights and engaging discussions to memorable activities, here's a look back at last year's event.
Some of the major themes and pivotal discussions that shaped Partnership Titans 2024 included:
Expanding the Role of Partnership Marketers: Partnership marketing has evolved beyond affiliate programs to include brand-building, referral initiatives, and more, unlocking exciting opportunities for growth and innovation.
Turning Customers into Partners: The next frontier in partnerships lies in empowering customers to become advocates and contributors, blending the roles of influencers, affiliates, and loyal customers to drive mutual success.
Understanding and Engaging Gen Z: With distinct values and buying behaviors, Gen Z demands authenticity, meaningful connections, and content tailored to their unique preferences, reshaping how brands approach partnership marketing.
We can’t wait to explore new themes and insights with you this year!
Blending business with pleasure, Partnership Titans 2024 delivered unforgettable moments:
Rooftop revelry: Drinks and dinner atop the Canary Hotel with stunning views of Santa Barbara.
Axe-throwing adventures: Friendly competition and plenty of laughs on State Street.
Trolley tour finale: Scenic rides ended at The Mill with wine tasting, dinner, caricatures, and live music.
Local flavors: Dining at Santa Barbara’s favorite restaurants brought fresh tastes and great conversations.
All the perks: An on-site barista and endless snacks that kept the energy high.
We're excited to create even more memorable experiences this year, blending learning with fun and forging lasting connections!
Previous Attendees Included:
Bringing together the best in the business to collaborate, innovate, and accelerate partnerships.